At this Deakins 09
lecture, renowned international design thinker, Ezio Manzini
explores the growing global wave of social innovation
. Manzini describes social innovation as a fundamental shift towards a new paradigm of business and lifestyle underpinned by sustainable values. Manzini will describe how institutions, enterprises, non-profit organisations, and individuals, driven by creativity and entrepeneurship, can be made capable of moving outside mainstream models of living and producing, in an effort to invent new and far more sustainable ones.